I love grocery shopping. I liked it when I was a kid, standing on the cart, stealing grapes and Brach's candies, nagging my mother ailse after aisle begging for Pop-Tarts and Fruit Roll-Ups. When I moved into my
first apartment, the thing I looked forward to most was that initial shopping trip; we three roomates shopping, bonding, stocking the shelves of our home. That image really kept me going throughout all my time on the front lines in France... er, well... anyways I was looking forward to it.
I love looking at the colors. I love the
process of choosing what I'm going to be cooking and eating. I like free samples. I enjoy grocery-store banter with other customers, usually about hard-to-find (or in my case, hard-to-reach) products, or their antsy children.
I've been making store runs for years, to stock up the cupboards of my parents house, the fridges of countless apartments... but it wasn't until this year that I've really come to understand the challenging art game of grocery-shopping, thanks mostly to my spendthrifty roomate Andrew.
When I have more money to spend, I'll buy all my food at small chains and co-ops, keeping it healthy and organic. I love the friendly folks at Trader Joe's, and all the sexy hipster girls that always seem to be wandering the narrow aisles at Whole Foods. But in the meantime, we do most of our grocery shopping at
Ralph's. They make it fun over there. It's a thrilling multi-player game, it is.
First, we clip coupons. Dozens of dozens, pulled from a few weeks of Sunday newspapers. We have a special bound Coupon Organizer book, with sections indexed to corresponding to the aisles of our nearby Ralph's. It even has a velcro strap that hooks onto the handle of a shopping cart. We fill it with all the coupons we think we might ever use, covering a wide range of products. It is indeed a handy tool.
For years I always thought coupons were stupid. $0.25 off of a three dollar product? Who cares. Why go to the trouble of clipping for twenty-five cents? But coupons are different now. The savings is potentially huge. And something's gotta distract you from CNN war-coverage on a Sunday morning, so why not clip coupons? It feels like you're being crafty, the pictures look yummy...
And
double coupons change everything.
Secondly, we keep our eyes on the shopping circular. Some people are against using grocery store discount cards, because of the way they track what you buy. And I'm not completely comfortable with it, either. Grocery stores already know too much about us. They know, for example, that fast musak is bad for business, because you'll move more quickly. They know that you will spend an average of two dollars for every additional minute you stay in the store. They know that items shelved just below eye-level are those most likely to be purchased. They know that anything stacked on the outer end of the aisle will sell twice as well, because of the time each customer spends staring at it, as she turns the corner. They know that when alphabetized, soup sales fall exactly 28%. I know that my Ralph's Club Card makes my household a test market, and that's fine, because I also know that it saves me money. Maybe they inflate the regular prices a little, sure. But there
needs to be a game. We'll see what the
future holds.Third, all three of us go together. Roomate solidarity. We bring bottle to return, and paper bags to recycle. We cover more ground more quickly, joke a lot, talk over what we buy, and get out of the store before the flourescent lights, our hunger, and the grueling price-shopping drive us crazy. The family that shops together stays together. That's all I'm saying.
It's like a game show, and our triple challenge is this: we need to get out of the store with as much food as possible, spending the least amount of money as possible, and that food needs to be food that can be combined into meals that we all want to eat. And, hopefully, I can manage to get some fruits and vegetables included into the cart somehere.
The secret to the game? It's simple, but requires focused effort and quick-fingered multi-tasking:
Buy only the products that are on sale AND that you have a coupon for.. Let me give you some examples: today
Corn Flakes, Frosted Flakes, and Frosted Mini-Wheats were on sale for $2 per box. A remarkable deal in itself, yes? Yes! But with two Kellogg's coupons: one offering $1 off any 2 another offering $1 off any 3, we walked out with five boxes of cereal for $6. Talk about thrifty! We've got shelve space, and it'll keep. If we have to eat cereal for lunch, then so be it. Later this evening, in the frozen section, I realized that we had a similar coupon for Van De Kamps, which turned out to be on sale for half price. And BAM! we walk out of the store carrying 3lbs of
Crispy Fish Portions for a mere $4. This kind of thing can be hell on meal-planning; generally we have to piece together meal ideas in-store, based on what's available. But everything included in the coupon spread in the LA Times
will eventually go on sale at Ralph's, within a week or too. After years of the game, we eat well.
The real challenge is to wait and not buy things for which we have a coupon until they go on sale., or vice versa. "But Ryan," you ask, "What if the coupon is about to expire?" I know. It can get difficult... already you're seeing just how fine-tuned our strategy needs to be. Sometimes one of our team lets his stomach get the best of him, and compromises our team's stern principles. Pork chops and sardines often seem to be involved here, now that I think about it.
Tonight., with a savings of $83.57, our total dropped to $127.88. About $20 of that came from coupons alone. We left the store with bagels and chicken, two kinds of ice cream, cookie mix, yogurt and milk, bags of salad and pounds of bananas, french bread, Gardenburgers, juice, noodles and sausage, and plenty more. We came home satisfied and made dinner.
But that was nothing. In late February we saved $117.70 on a balance of $135 dollars. We're not effing around, dude.